Applied Marketing Research
In today's complex cultural marketplace, information on your audience, your community, your donors, and your marketplace is not enough. Instead, you need insight, which comes from research designed and delivered with strategic decision-making in mind. AMS, through its research affiliate Audience Insight LLC, brings both information and insight to our clients that help them make better decisions.
Our applied marketing research services include:
Our applied marketing research services include:
- Audience and prospect surveys (telephone, postal, intercept, web methodologies)
- Community surveys (telephone, web)
- Personal interviews and focus groups
- Community collaborative research studies
- Customer segmentation studies
- Panel studies
- Customer data file analysis and geodemographic analysis
- Demand modeling
- Location intelligence through enhanced mapping and visual displays
TheatreWorks, Palo Alto, CA
In late 2004, TheatreWorks in Palo Alto, CA, engaged Audience Insight to conduct an extensive audience research project designed to evaluate subscriber and single ticket buyer attitudes and preferences, as well as identify non-attendee attitudes and preferences toward attending theatrical performances.
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