- predictive audience and market modeling techniques
- a proprietary market segmentation model for arts attendance
- databases, case studies, and first-hand knowledge of arts facilities and programs across the U.S.
TheatreWorks, Palo Alto, CA
In late 2004, TheatreWorks in Palo Alto, CA, engaged Audience Insight to conduct an extensive audience research project designed to evaluate subscriber and single ticket buyer attitudes and preferences, as well as identify non-attendee attitudes and preferences toward attending theatrical performances.
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