AMS Analytics

Through years of research for arts and cultural organizations from Anchorage to Miami, AMS Planning & Research Corp. has accumulated unparalleled information resources and industry expertise, including:
  • predictive audience and market modeling techniques
  • a proprietary market segmentation model for arts attendance
  • databases, case studies, and first-hand knowledge of arts facilities and programs across the U.S.
Our research affiliate, AMS Analytics, is the leading national research and consulting practice specializing in market research for arts and cultural organizations. In addition to research, the firm provides consulting services in the areas of facility development, strategic planning, executive recruitment, and program evaluation.
TheatreWorks, Palo Alto, CA

TheatreWorks, Palo Alto, CA

In late 2004, TheatreWorks in Palo Alto, CA, engaged Audience Insight to conduct an extensive audience research project designed to evaluate subscriber and single ticket buyer attitudes and preferences, as well as identify non-attendee attitudes and preferences toward attending theatrical performances.

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