AMS Analytics

Through years of research for arts and cultural organizations from Anchorage to Sydney, AMS Planning & Research Corp. has accumulated unparalleled information resources and industry expertise, including:

  • PAC Stats, the industry's only longitudinal benchmarking survey of performing arts centers
  • predictive audience and market modeling techniques
  • a proprietary market segmentation model for arts attendance
  • databases, case studies, and first-hand knowledge of arts facilities and programs across North America and around the world


Our research practice, AMS Analytics, bring all those resources and more to each and every AMS assignment.

TheatreWorks, Palo Alto, CA

TheatreWorks, Palo Alto, CA

In late 2004, TheatreWorks in Palo Alto, CA, engaged Audience Insight to conduct an extensive audience research project designed to evaluate subscriber and single ticket buyer attitudes and preferences, as well as identify non-attendee attitudes and preferences toward attending theatrical performances.

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