Market Research
Grounds For Sculpture
Leadership at this 35-acre public sculpture park asked AMS to design an ongoing data collection effort and database maintenance schedule to support their marketing and development efforts. Audience Insight (AMS's research affiliate) analyzed more than 6,000 household records to find insights on members and visitors.
El Museo del Barrio
New York's leading Latino cultural institution asked AMS to enhance its understanding of existing and potential audiences, increase visitation, clarify the museum's market potential and audience-development goals, and create a consistent marketing and branding campaign.
Venue Research Institute
The International Association of Assembly Managers (IAAM) is the world's largest professional association dedicated to issues relevant to the management of public assembly facilities. The association's members manage amphitheaters, arenas, auditoriums, convention centers/exhibit halls, performing arts venues, stadiums and university...