PlanningAMS understands the significant investment associated with building, renovating, restoring, and operating a performing or visual arts facility. In our experience, thoughtful planning can greatly enhance the organizational and community-wide benefits of this investment and contribute to the project’s long-term success.

AMS works with non-profit and commercial presenters and producers, universities, foundations, and state and local governments to develop a rigorous and objective analysis of market and economic feasibility for new theaters, concert halls, museums, and performing arts centers. We’ve been deeply involved in the planning for more than $6 billion in cultural facility projects and we bring that collective experience and insight to each of our feasibility projects.

Our feasibility services include:

  • Project vision and mission
  • Situation Analysis: market analysis, competition, and market potential
  • Community facility needs assessment
  • Comparable development case studies
  • Development organization, governance, staffing
  • Facility use projections, space programming, and site assessment
  • Business planning, financial projections, and project financing
  • Historic preservation and adaptive re-use analysis


“Their dedicated consumer research capability continues to help us navigate the challenges and opportunities of cultivating audiences in our changing society.”
Liz Morten, Past Chair, Board of Trustees, Westport Country Playhouse