PlanningAMS understands the significant investment associated with building, renovating, restoring, and operating a performing or visual arts facility. In our experience, thoughtful planning can greatly enhance the organizational and community-wide benefits of this investment and contribute to the project’s long-term success.

AMS works with non-profit and commercial presenters and producers, universities, foundations, and state and local governments to develop a rigorous and objective analysis of market and economic feasibility for new theaters, concert halls, museums, and performing arts centers. We’ve been deeply involved in the planning for more than $6 billion in cultural facility projects and we bring that collective experience and insight to each of our feasibility projects.

Our feasibility services include:

  • Project vision and mission
  • Situation Analysis: market analysis, competition, and market potential
  • Community facility needs assessment
  • Comparable development case studies
  • Development organization, governance, staffing
  • Facility use projections, space programming, and site assessment
  • Business planning, financial projections, and project financing
  • Historic preservation and adaptive re-use analysis


“When we embarked on a community-wide effort to explore the development of a performing arts center, it was viewed as a controversial topic. AMS was instrumental in our success due to their professionalism, knowledge of the industry and grasp of different governance models.  We could not have succeeded in getting this project funded without their support and guidance.”
H. Walker Sanders, President, The Community Foundation of Greater Greensboro, Inc.