In a complex and competitive market, individual arts organizations often lack the staff and resources to develop the most targeted and effective marketing strategies and tactics. For over a decade, AMS has been an industry leader in addressing that challenge through marketing cooperatives. These cooperatives help individual organizations pool their marketing resources to mediate costs and maximize impact.

Through pilot programs and close collaboration with major foundations, the AMS team has learned the most responsive and impactful ways of pooling marketing resources for the benefit of individual organizations, and the health of the entire arts community.