|  Alan
Brown
Associate Principal, AMS Planning & Research Corp.
Alan
Brown is a management consultant, researcher, and arts
administrator. Brown has over ten years of experience directing
research and planning assignments for cultural organizations,
foundations, and arts agencies. He has studied audiences,
visitors and cultural participation patterns in almost every
major market in the U.S., and was a pioneer in the development
of customer data file analysis and geodemographic modeling
as research applications for the arts industry. He has designed
collaborative marketing programs for non-profit cultural
groups
in Charlotte, Long Beach, Detroit and San Jose, and serves
as a resource to the non-profit arts sector in this emerging
area of non-profit management.
Brown
has authored three publications for the National Endowment
for the Arts: American Participation in Theater (1995,
Seven Lochs Press), A Practical Guide to Arts Participation
Research (1995), and Summary Report: 12 Local Surveys
of Public Participation in the Arts (1993). He currently
directs the Magic of Music research initiative on classical
music audiences, a grant program of the John S. and James.
L. Knight Foundation, which is the largest private study of
arts audiences ever undertaken in the U.S.
Brown
has directed a range of diverse projects in the areas of
cultural
facility development and strategic planning. He has helped
to plan major new arts facilities in New York, California,
Florida, New Jersey, Texas, and Ohio, with a focus on operations
planning and organizational design. He has facilitated
many
board meetings, retreats, expert panels, industry roundtables,
and public meetings related to strategic plan, facility
development
and marketing. In the area of finance, he has designed accounting
systems, financial models, and risk analysis tools for
a variety
of cultural institutions.
Prior
to joining AMS, Brown served for five years as Director of
the Ann Arbor Summer Festival, a multi-discipline performing
arts presenter in Michigan, where he presented a range of
theatre, music and dance artists in several venues. Brown
holds three degrees from the University of Michigan: a Master
of Business Administration (1989); a Master of Music in Arts
Administration (1989); and a Bachelor of Musical Arts in vocal
performance (1982). Prior to 1990, he performed regionally
with numerous choral ensembles, and managed numerous domestic
and international tours by student ensembles.
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