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In This Issue
Insights
Strategic Planning
In our rapidly changing world it is increasingly critical for leaders to
ensure institutional alignment on organizational priorities and strategic
direction. The trick, however, is to continuously balance laser-like focus
on established goals while maintaining flexibility to adjust for unforeseen
opportunities or challenges as they arise. more...
Latest Research
Trends
in Ticket Pricing
It is conventional wisdom in the arts and culture sector that ticket
prices are determined based on "a sense" of what the market
will bear as opposed to a clear understanding of market value and price
elasticity. For the past several years, AMS has been tracking ticket
pricing at major U.S. performing arts centers and the data reveal
several interesting facts. more...
Client Experiences
Literary Tourism
and Louis L'Amour
A growing interest in tourism to literary sites creates new opportunities
for arts organizations and communities. An excellent case-in-point comes
from a recently completed a feasibility study AMS conducted for an Interpretive
Center devoted to the life and work of world-renowned author Louis L'Amour. more...
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About AMS
AMS Planning & Research Corp. is the nation's most experienced arts
management consulting firm. For 18 years, our consultants have provided counsel,
planning and research
services
to hundreds of arts and cultural organizations across the country and throughout
the world. Founded in the belief that arts, culture and entertainment enhance
people's daily lives and the communities in which they live, we promote successful
cultural ventures by working in partnership with arts and community leaders
to better understand their industry, customers and environment, and with
that knowledge develop innovative and sustainable business practices.
Our services include:
• Cultural
Facility Feasibility
• Business
Planning & Strategy
• Audience & Market
Research
• Community
Cultural Planning
Views from the Field
"We're interested in your insights and perspective! Click here to share your thoughts on these and other industry issues with
our clients and colleagues."
"Localism" — Blogs,
Brew, and Community Radio in Visalia
As part of a Cultural Plan AMS is undertaking for California's central
valley community of Visalia, we recently facilitated a community discussion
on the outdoor patio of a local brewpub, at which almost 30 mostly under-30-year-olds
gathered to discuss their cultural interests. more...
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