January 14, 2010

 Working with with the strategic marketing, planning and design firm LaPlaca Cohen, AMS will conduct market research for The Jewish Museum.  The goal of this research is to provide The Jewish Museum with an objective and rigorous market analysis to inform an actionable, integrated marketing plan. 

AMS will conduct a customer data file analysis which will determine The Jewish Museum's market penetration, ticket buyer demographics, and ticket buyer affinity for various cross-product relationships.  AMS will also adminster a web-based survey to understand a number of topics including public awareness, considerations for visitation, attendance drivers and program interests.