November 10, 2009

This week, The New York Times published a feature article on the opening of Dreamgirls at the Apollo Theater. The Apollo is launching the national tour of this revival, which has its opening and closing scenes occur at the landmark theater.

The Apollo's production of this tour is one of a series of initiatives developed from its strategic planning effort, guided by AMS Planning & Research. More information about AMS's work with the Apollo is described in this case study. Tickets for Dreamgirls at the Apollo can be purchased here through December 12, 2009.  We congratulate the Apollo on its success!