News
Signature Theatre opens a new chapter for New York theater
Signature Theatre cut the ribbon on its extraordinary new facility on Manhattan's far West Side in January, opening a new chapter for professional theater. Mayor Michael Bloomberg joined theater leaders and other city officials for the official opening at the new Pershing Square Signature Center on 42nd Street between Ninth and 10th Avenues.AMS Planning & Research Corp. is a proud partner in the development and planning for the space. In 2008, Signature Theatre Company engaged us to update and revise the operating model for this new theatre complex AMS analyzed benchmarks for Signature Center's future operations, conducted a data file analysis to understand current ticket buyers and latent market potential, developed production typologies to understand the impact of programming decisions on Signature Center's operations, and analyzed potential staffing models for the new facility.
Based on these data and analyses, AMS developed a five-year operating model for Signature Center. In addition, AMS developed a transition plan to anticipate the increase in expenses prior to the grand opening.
Our congratulations to the Signature Theatre board, staff, supporters, and friends on this important milestone in their lives, and in the life of theater in New York.
For more, see NY1's video coverage of the opening, or read about it in the New York Times.