Theatre Communications Group launches 'Audience (R)Evolution'
AMS Planning & Research is pleased to announce our partnership with Theatre Communications Group, to explore and expand a new generation of audience engagement efforts for American theater. According to TCG:
Audience (R)Evolution is a multi-year program designed by TCG and funded the Doris Duke Charitable Foundation to study, promote and support successful audience engagement models across the country. Building off of the success of TCG's twelve-year New Generations: Future Audiences program, Audience (R)Evolution will include four components unfolding over three years to achieve these goals: research and assessment, a convening, grant-making and widespread dissemination of audience engagement models that work.
AMS will provide research, assessment, facilitation, and project planning support for this important effort, combining our in-depth market research, program design, and management expertise with the insight and innovations of the entire TCG community.
We're excited at the opportunity, and eager to learn and share what's next for audience engagement.
You can learn more about the project in Teresa Eyring's blog.