Client / New York City Department of Cultural Affairs
Services / Strategy

In 2010, AMS Planning & Research was engaged by the City of New York Department of Cultural Affairs and Afrikan Poetry Theatre (APT) to work with APT in the creation of a business plan to serve as an operational guide for the organization after APT’s current facility had been renovated.

Founded in 1976, APT has served the local, national and international community by way of its programming and projects.  The mission of this non-profit organization is to provide a wide range of cultural, educational, recreational and social development programs to its constituency in Queens and beyond.

Planning was designed to be a three part process:

  • Phase 1 – a Situation Analysis, that included a background review, key stakeholder interviews, market analysis, competitive analysis and program analysis;
  • Phase 2 – Visioning Confirmation, which included a mission/vision/goals/success workshop and best practices research; and
  • Phase 3 – Strategic Business Planning Design, which included developing the business plan and creating a pro-forma.