AMS Planning & Research Corp.
Client / ArtsBridge Foundation
Services / Facility Planning

AMS was engaged by ArtsBridge Foundation in May, 2016 to determine the feasibility of implementing an Arts Education Centre to support its substantial organizational evolution. As the arts education service provider of the Cobb Energy Performing Arts Centre (CEPAC), key objectives included continued alignment with CEPAC offerings and facility opportunities, and to remain relevant to broad community stakeholders.

AMS gathered impressions, opinions and priorities for the organization’s future development, and provided a competitive analysis to gauge the capacity for a new facility within the local and regional landscape. This data was used to guide the Client Planning Committee (Committee) in an “active thinking” process to define the Foundation’s future goals and operating environment, and to align activity aspirations with artistic and business goals for the new facility. This work resulted in a shared vision for the future.

A baseline activity definition was developed from the vision and supported with broad-ranging secondary research into current characteristics and future trends around dedicated arts education facilities. The emerging activity profile then served as the lens through which the Committee confirmed the spaces and facility characteristics required to support the proposed offerings; resulting in a preferred programming and facility scenario.

The final stage of the study focused on capital and operating cost projections. AMS engaged Theatre Project Consultants and Cost+Plus, to work in partnership in developing facility standards, goals and guiding principles, culminating in their delivery of a capital cost estimate. AMS then prepared and presented a five-year financial pro forma inclusive of affirmed operating goals, probable outcomes and key economic. The study concluded with the delivery of a final report, inclusive of an executive summary, recommendations and suggested next steps for project implementation.