AMS Planning & Research was engaged by the Balboa Performing Arts Theater Foundation (BPATF) to assist in developing a business plan for the Balboa Village Theatre (formerly the Balboa Theater), a historic venue on the Balboa Peninsula in Newport Beach, California.
AMS first reviewed all background documentation, including previous business plans and studies and interviewed key stakeholders in Newport Beach. Then, through further interviews and surveys, AMS conducted an analysis of potential users, attendees and competitors of the venue. Using secondary research and primary interviews with management, four case studies of comparable facilities in similar markets across the country were also compiled. An activity profile and operating pro-forma were created to help the organization understand operating revenue and expenses for the proposed vision.
Subsequently, AMS worked with management to model an alternate operating scenario and to draft a final report summarizing the findings of the study and outlining the potential business model moving forward. AMS recommended the organization undertake a market research study, which was completed in a later phase.