AMS Planning & Research was engaged by LMN Architects of Seattle as part of a larger study team to complete a design and utilization study of the Oklahoma City Civic Center Music Hall (CCMH). The facility is owned by the city of Oklahoma City and supported by the Civic Center Foundation. The objective of the study was to evaluate ancillary performance and event spaces within the facility for highest and best potential use and to recommend renovations that would allow for that use.
AMS’s work included identifying current users and their priorities through a series of interviews and an online survey, understanding the competitive market for performing arts and event rentals, and compiling benchmark data on similarly sized facilities. Using this research as a basis, AMS created an activity profile for the use of CCMH’s ancillary performance and event spaces.
Working closely with LMN and the larger project team, five phases of renovations were recommended for the facility including improvements to the lobby, box office, and catering support areas, renovation of an existing rehearsal hall into a new black box performance venue, updating a small historic venue, renovation of a current rehearsal hall, and the creation of a new event space. AMS provided an operating model to identify the utilization and financial impact for each of the renovated spaces through each phase of construction.