AMS Planning & Research Corp.
Client / Queensland Performing Arts Center
Services / Strategy
Services /

The Queensland Performing Arts Center (QPAC) is one of four institutions in that comprises the City of Brisbane’s Cultural Precinct. Positioned along the city’s riverfront, QPAC anchors a vibrant neighborhood that includes two universities, myriad businesses, the city’s convention center, and the Australian Broadcasting Company. The Center attracts more than 1.1 million visitors a year. AMS has provided strategic planning and management counsel to the Center’s leadership team since 2011 as the institution pivoted from a traditional landlord and services provider model to a more engaged and community-serving enterprise.

Our involvement has focused on “re-thinking success” at QPAC by maximizing effectiveness with a strong focus on creating public value. Our team has engaged QPAC board and staff in evaluating its organizational structure, exploring new programming opportunities and developing partnerships with organizations beyond traditional cultural institutions. The result of our work is a strategic plan that re-focuses on four lines of business, rather than traditional functional areas: content (the programs hosted and presented by the center), experience (the connection with the many different customers who engage the center), learn (focusing on the role of a performing arts center as an educational institution) and finally, sustain (securing and managing the resources – human, leadership and financial – necessary to achieve success).

After developing the strategic plan, AMS supported organizational re-design along these lines of business. In 2014, for the third year of our engagement, we continued to work with the QPAC team to monitor progress and facilitate broad engagement with other Southbank institutions to maximize community impact.