New York, New York
In May of 2012, AMS Planning & Research was engaged by the Lower Manhattan Cultural Council to conduct an audience survey of the 2012 River to River Festival, held in various locations throughout Lower Manhattan. The primary goals of this survey were as follows:
AMS designed an intercept survey, which was executed utilizing mobile surveying technologies to provide fast and efficient survey data collection. A supplemental online survey was created to capture as much feedback as possible. The result was a robust understanding of the 2012 festival audience. A trends analysis was also undertaken identifying changes in audience composition, festival impact on Lower Manhattan and opinions of the festival-going experience.