AMS Planning & Research was engaged by LAWRL Design (Lehrer Architecture Westlake Reed Leskosky, LAWLR) to partner with the firm in a renovation and programming study of the Starlight Bowl, an outdoor amphitheatre in Burbank, California, with a capacity of 4,302. The Starlight Bowl is owned by the City of Burbank and operated by the Park, Recreation and Community Services Department (PRCS).
Working with LAWLR, AMS completed a background review of previous Starlight Bowl season programming and financial results, interviewed current stakeholders and leaders in the community and researched three comparable facilities for benchmarking purposes. AMS presented the findings, along with LAWLR’s assessment of the current state of the physical structure and grounds, at a community input session in Burbank, where citizens were able to participate in roundtable discussions on topics related to the future of the facility.
AMS then developed an operating model, including projected future activity, attendance levels, staffing and other operating revenues and expenses, to complement each of the three phases of facility and grounds renovation recommended by LAWLR. A summary of the research and community input gathered and the business model were included in LAWLR’s final report to PRCS. The result was a high-level 15-year master plan for the facility moving forward.