An accurate and ongoing understanding of consumers has always been at the heart of our practice. Successful programming, effective audience development, sustainable business practices, relevant long-term planning -- all rely on a keen understanding of customers and the marketplace.

Since our founding in 1988, AMS has continually invested in the development of research tools, strategies and methodologies. As the nation's leader in arts-focused market research, we analyze tens of thousands of purchase transactions and conduct thousands of surveys, focus groups and consumer interviews each year, giving us a unique understanding of consumer behavior and marketing effectiveness. We combine this ongoing market intelligence with state-of-the-art research methods to assist our clients in understanding the present and future shape, preferences and behavior of their audiences and market.

Today, our research affiliate, Audience Insight LLC, is the leading national research and consulting practice specializing in market research for arts and cultural organizations.

Our research services include:

• Research strategy, design & methodology
• Patron file & consumer segmentation analysis
• Market definition & demographics
• Community telephone surveys
• Direct mail & intercept surveys
• Audience questionnaires
• Focus groups & in-depth interviews
• Action plan recommendations