Dr. Phillips Arts & Wellness Study

STRATEGY

AMS first worked in Orlando in the 1990s; undertaking a comprehensive analysis of existing cultural activity, arts and cultural infrastructure and resources, arts impact, and programming potential in the Orlando area. In 2006, AMS was again invited to work with the community to explore the possibility of developing a new performing arts center to replace the aged Bob Carr Auditorium.

The first phase of the project, a $387 million, 330,000 square foot building including the Walt Disney Theater, Alexis & Jim Pugh Theater, Seneff Arts Plaza, the School of Arts, and ancillary facilities opened on November 6, 2014. The second phase of construction, which includes an acoustic theatre is in progress.

In 2015, the Dr. Phillips Center for the Performing Arts and Florida Hospital announced a partnership to transform its School of Arts into the School of Arts & Wellness. The collaboration is intended to support research, curriculum development and delivery of a leading arts and wellness education program to further the health, well-being and quality of care for all of greater Orlando’s citizens, and serve as a national exemplar for the growing field.

AMS was engaged to guide strategic planning for this partnership, and has conducted research on industry best practices and exemplars, an exploration of the local context and opportunities, and initial program recommendations. Suspending efforts during the Center’s second construction phase, AMS worked with the Advisory Committee to confirm program design and develop implementation plans for the School of Arts & Wellness.

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