Melora Cybul is a senior consultant with AMS Planning & Research.
Since joining the AMS team in 2015, she has worked on over 30 projects in facilities and business planning, operations assessment, program design, and industry research.
Melora has worked with organizations across the country to explore the feasibility, form, and function of new, renovated or expanded cultural facilities, including Auburn and Fresno State Universities, the Kennedy Center for the Performing Arts, the Mann Center for the Performing Arts, and City of Elk Grove, California. She enables clients to define or re-think success for their communities by synthesizing stakeholder input, mapping cultural assets, analyzing historical trends, and modeling scenarios given programmatic aspirations or potential capital investment.
In addition to facility planning, market and best practices research, Melora co-authored a white paper on a decade of performing arts center developments, conducted research on the role of anchor arts institutions in their communities, and supported two national executive searches. Melora also coordinated teams from the Dr. Phillips Center and Florida Hospital (now Advent Health) in the development of a clinical study on whether performing arts can help those with memory loss and their caregivers. Melora is also currently supporting the Maryland State Arts Council in the agency’s strategic planning process. She explores how organizations operate and provides insights that enable our clients to maximize organizational value within their communities.
Before joining AMS, Melora worked with organizations including the Cobb Energy Performing Arts Centre, Springer Opera House, Sewanee Summer Music Festival, and Georgia Thespians. She has presented research at Theatre Symposium and is an active member of IAVM, through which she presented at the Performing Arts Managers Conference, interned with the Venue Management School, and currently serves on the Performing Arts Committee. Melora holds an MBA and MFA in Theatre Management from the University of Alabama and a BS in Theatre Education from Columbus State University.